News >2013 > may
What on earth is digital offset?
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Conventional offset requires preparing a printing-plate so as to reproduce a pattern on paper. This is a costly and time-consuming operation.
Changing patterns is a complex affair, drastically limiting the range of alternative designs.

Colour for packaging is generally applied via spot-colors such as Pantone and/or 4- or 6-colour printing for images such as photos or compound illustrations. For such a polychromic treatment, the groundwork that goes into making photoengraving files is fundamental.

We have chosen HP Indigo’s digital offset because of its strong likeness to conventional offset printing processes: indirect printing by liquid ink press-blanket.
This system is also renowned as the best digital print-quality available today.

Only the plates are simulated, hence removing all limits to the range of changes that can be applied to any design. This is the key to a far greater flexibility and a responsiveness absolutely unattainable by traditional offset printing methods.

A thorough ink groundwork for perfect spot-colour calibration:
We can work with spot-colours within the same framework (and with the same demanding standards) used by traditional printers for ink preparation whilst maintaining maximum flexibility for alternative designs.

A polychromic work-process giving a richer colour spectrum and an unmatched responsiveness:
We can work tints in Ben-Day dots up to 7 colours (CMYK + Orange + Green + Purple). A double advantage for tint groundwork and calibration: this process provides a considerably amplified range of printable colours with no time lost on ink preparation.

And we can of course, associate both methods so as to further fine-tune tint groundwork, if required!
Accuracy + imagination = opportunities!